Angelic Pretty is one of the best-known Lolita Fashion brand. It originates in Tokyo, Japan and sells an assortment of sweet Lolita clothing. The brand is enchanted to make a girl’s dreams come true. Based on this concept, the branding redesign is a heraldry in rococo style.
The Heraldry, works as brand identity.
The heraldry is composed by two rococo style angels with one shield which has a letter a and letter p on it. A crown with roses and cross forms the shape of heraldry. At the bottom, a wavy ribbon with the full name of Angelic Pretty completes the heraldry. Each element: angels, cross, rose and ribbon, can be found in the design of Angelic Pretty’s clothes. Together they build up a brand that gives people the idea about adorable clothing of fairytale princess.
Banner
Line drawing done by pen
Envelope, Letterhead, Price Tag and Business Card
Envelope
Shopping Bag
Shopping Bag
Store Signage
Store Signage
Detail of Store Signage
